Artfully blends into any room
The Serif makes a bold centerpiece statement with its generous size, while its sleek design delivers an elegant viewing experience no matter where it's placed.
Timeless, versatile design
The unique I-shaped profile is sharper and more sophisticated than ever, giving it a completely different look than any other TV. It's the very definition of pure, emotional design that's created to elevate your room's design aesthetic.*
Designed for more freedom in your space
No matter where you put it, The Serif sits in harmony with your space. The special finish is both stylish and durable and it has the unique effect of melting into your space like a decorative object.
The Serif meets QLED technology
With over a billion shades of color (powered by Quantum Dots ), discover what you've been missing with this brilliant, crisp and clear picture.
No more blank screens
Ambient Mode™ helps The Serif blend with your home décor for a perfectly natural effect. Instead of a simple black screen, you'll see meaningful images that match your lifestyle, with easy settings and plenty of choices.
The Serif exclusive patterns
Specially created for The Serif by Ronan & Erwan Bouroullec, the new Ambient Mode™ features two patterns inspired by the beauty of the natural world around us-a beautiful leaf and a textured fabric.
Adding sophistication and elegance
A new black metal floor stand on The Serif adds another level of sophistication to The Serif's iconic design TV. The stand blends naturally with the room environment and lets you easily position The Serif anywhere in your space.
The Serif lets you neatly manage cords for a crisp, clean look. All you have to do is tuck the power cable into the line on the side of the Serif. You'll love this extra touch of elegance.
The new standard for detail
HDR 10+ brings the details to life, showing everything the director wanted you to see. You'll experience details in the brightest and darkest scenes.
The Frame can be the center of a new and more convenient connected lifestyle. It integrates seamlessly with smart speakers and mobile devices.
Assists so easily
The Bixby voice assistant can go beyond just controlling what you want to watch on TV, but also help with Art Mode. Just ask Bixby and get more.
Easy to find, easy to use
Easily control all connected devices and content with One Remote Control and your mobile device. Some examples include how to simply adjust the TV settings, or find new artwork to display. Also, stop browsing through menus to get to your favorite streaming service, just select right from your remote in one step.
Designed with craftsmanship
See for yourself how The Serif can add refined elegance and style to your room for a design sure to amaze.*
With the TV screen off, place your mobile device on top of The Serif.
Your mobile will connect to the TV via NFC.
Now you can stream music from your mobile on The Serif.
You can enjoy your content quickly with the fast connection.